What is SEO?
Search Engine Optimization (SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results (known as “natural” or “organic” results) and excludes direct traffic and the purchase of paid placement.
Is SEO Important?
SEO is essentially a way to ensure that your business organically ranks higher on a search engine results page for relevant industry keywords that you wish to target, and thus gets seen by a larger group of prospective clients and customers.
SSL and SEO
Google announced HTTPS as a ranking factor. This means sites using SSL certificates will be ranked higher. SSL (Secure Sockets Layer) certificates are installed on a Web Server to protect the website from data theft by encrypting transmitted information. Google Chrome & other browsers mark any website not using properly installed SSL certificates as Unsecured/Not Secured.
What are ``img alt`` tags?
Alt text (alternative text), also known as “alt attributes”, “alt descriptions“, or technically incorrectly as “alt tags,” are used within an HTML code to describe the appearance and function of an image on a page. Adding alternative text to photos is a primary principle of web accessibility and SEO.
Online Experiences Starting with a Search Engine
Web Pages Invisible to Google
People Research a Product Online Before Buying
People Don't Scroll Past the 1st Page of Search Results
- Img alt text
- Improve Readability
How It Works
SEO is completed per page and will require access to your WordPress Admin Dashboard. For larger sites, please book a consultation.